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DM NowVector: Enterprise Airline Retail Order Management
Retail inMotion's order management ran on a legacy desktop application used across 90+ supply bases for Lufthansa Group's onboard retail. I rebuilt it as a web module on an entirely new information architecture, and contributed to the design system the wider platform is built on.
Project
Vector In-flight
Enterprise Management
Client
Lufthansa Group | Retail inMotion
Industry
Aviation | Supply Chain
Product Type
B2B | Enterprise
Platform
Web Application
My Role
Sr. Product Designer
Legacy
Newly RebuiltUX ResearchUser InterviewsMiro
What the legacy system actually did
Interview Findings
USER INTERVIEW WITH Supply Chain Co-Ordinator/Data Management
USER INTERVIEW WITH Supply Chain Planner
USER INTERVIEW WITH Supply Chain Coordinator
Pain PointsLegacy AuditProblem Framing
Four vOMS problems. Four design answers.
Each decision in the vOMS redesign was rooted in a specific failure of the legacy system. These four moves formed the backbone of the new experience.
01
Information Architecture Overhaul
Challenge
Legacy vOMS had flat navigation with no logical grouping — users had to memorise where everything lived.
Design Move
Rebuilt IA around warehouse workflows: Receiving → Storage → Dispatch → Reconciliation. Contextual sidebars, not deep menus.
Result
Users could locate any function without training. Onboarding time reduced significantly.
02
Real-Time Stock Visibility
Challenge
Stock data was updated manually at shift-end. Ops decisions were made on stale information.
Design Move
Designed a live stock dashboard with per-base views, colour-coded stock health, and alert thresholds for critical items.
Result
Ops teams gained a real-time picture of stock levels across all 90+ supply bases for the first time.
03
Streamlined Warehouse Flows
Challenge
Core tasks like receiving stock or dispatching to aircraft required 8–12 steps through fragmented legacy screens.
Design Move
Redesigned flows end-to-end: smart defaults, step-by-step guided tasks, inline validation, and confirmation gates before irreversible actions.
Result
Key warehouse workflows reduced from 8+ steps to 3–4, with significantly fewer input errors.
04
Audit Trail & Error Prevention
Challenge
The legacy system had no traceable log of who changed what or when — a compliance and accountability risk.
Design Move
Built audit log into every stock action. Introduced anomaly flags for quantities that deviated from expected ranges.
Result
Full traceability across all warehouse operations. Fewer manual cross-checks and finance reconciliation mismatches.
Information ArchitectureMind MappingMiro
Rebuilding the information architecture
Information Architecture Mind Map · vOMS Order Management System
UX ExplorationWireframesMiro
Exploration and the decisions inside it
Orders Flow Exploration · vOMS Research Board
Company Flow Wireframes · V2 vs VC Comparison
Contacts Flow Wireframes · User Interview Insights & UX Decisions
Design Review · Clients & Suppliers Feedback Board
Design system
Extending the shared design system for vOMS
My design work was scoped to the vOMS module. I adopted components from the full platform design system to keep vOMS consistent with the wider product. New components created for vOMS were merged back into the shared design system for reuse across the platform. This walkthrough shows the full system that supported that work, not a system I designed entirely myself.
Dashboard DesignOrder Management SystemSupply Chain Management
vOMS, redesigned.
Key screens from the vOMS redesign — stock visibility, warehouse flows, receiving, dispatch, and the before/after of the legacy transformation.
Due to NDA limitations, the final production screens cannot be shared. The following designs are near-final representations, with branding elements modified. However, the complete vOMS flow, structure, and UX decisions reflect the actual implemented experience.
Dashboard walkthrough loads as you scroll
Dashboard Walkthrough · vOMS Order Management System
The system users actually trust
A task-oriented, role-scoped interface built for real warehouse workflows. Live data surfaces immediately, navigation is grouped by purpose, and users always know where they are — at any depth.
Workflow-grouped nav
Warehouses → Orders → Supply Chain
Role-scoped visibility
Admins vs ops staff — different views, same system
Real-time KPI dashboard
Live data on entry — no digging required
Persistent breadcrumb
Anchors users in deep flows at any depth
UX Focus · Navigation Architecture
How the side navigation was reimagined
The legacy left nav was a flat, category-labelled link list that exposed every function regardless of context. The redesign replaced it with a task-oriented, role-aware sidebar — surfacing what users need when they need it, and hiding what they don't.
Legacy Nav — What was broken
- Flat alphabetical list — no grouping by task or workflow
- All sections visible to all users regardless of role
- Category labels (Orders, Companies, Reports) obscured actual actions
- No active state — users couldn't tell where they were in the system
- Module tabs in the top bar duplicated nav items — double cognitive load
- No visual hierarchy between primary and secondary actions
Redesigned Nav — What changed
- Grouped by warehouse workflow: Warehouses → Orders → Supply Chain → Organisation
- Role-scoped visibility — admins see Settings; ops staff see task-relevant items only
- Icon + label system with clear active state and section highlight
- Persistent breadcrumb (vOMS > Dashboard) anchors users within deep flows
- Favourite Pages panel surfaces frequently used views, reducing nav depth
- Top bar reserved for cross-module switching — clear separation of concerns
UX Principles Applied
Three principles that shaped the experience
Recognition over recall
Icons + labels remove the need for users to memorise menu locations — matching Nielsen's heuristic for reducing memory load.
Progressive disclosure
Only relevant nav items are shown per role and context. Advanced options are accessible but not prominent for non-admin users.
Spatial consistency
Active section is always visually anchored in the left rail. Users at any depth know where they are — reducing disorientation.
Snippets of the vOMS screens
These near-production previews illustrate the vOMS experience. Final production screens are under NDA and are not shown here.
Reporting Workspace
Find, assess, and act on operational reports without leaving the reporting workspace.
UX Principles & Cognitive Patterns
Recognition over recallProgressive disclosureInformation scent
Enterprise optimisation
The inline preview removes repeated page loads and spreadsheet detours while preserving report context, filters, and recency — important when teams monitor multiple bases during one shift.
Accessibility & control
Persistent labels, explicit action names, and text-based status values reduce dependence on icon recognition. The interaction model supports a logical card-to-preview focus sequence rather than a visual-only state change.
A legacy system made modern, scalable, and trusted.
90+
Supply bases on vOMS
5
Vector modules overseen
600+
Aircraft in ecosystem
0→1
Legacy redesigned to modern
1000+
Enterprise users
Measurement basis: Metrics are sourced from client operational reports, deployment records, and product analytics, using pre/post baselines where available.
Workflow Efficiency
- Core warehouse tasks reduced from 8+ to 3–4 steps
- Real-time stock visibility replaced manual shift-end updates
- Faster onboarding with intuitive, discoverable IA
Error & Risk Reduction
- Full audit trail on every warehouse action
- Anomaly flags caught discrepancies before they escalated
- Fewer manual cross-checks between warehouse and finance
Scalability Unlocked
- System architecture designed to scale beyond 90+ bases
- Modular redesign enabled future feature additions cleanly
- Legacy workarounds eliminated — the system now works with users
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